Social media marketing takes time, whether you are posting regularly or checking how your accounts are performing. In fact, research shows that the average person spends about 2 hours and 30 minutes on social media each day, even if they are not using it for marketing.
Fortunately, social media marketing does not have to be so time-consuming. With the right automation tools for social media, you can streamline many tasks and get them done much faster. These tools also offer advanced analytics that you might not have access to directly on the social media platforms themselves.
Since each tool has a unique set of features, it can be hard to know which one is right for you. To make it easier, we have rounded up the top 20 tools with the most useful features so you can choose the one that best fits your needs.
Best Social Media Automation Tools
The current social media marketing best practices require you to have a steady output of content and interaction. So, the tools you use should, at the very least,t be able to provide these basic functions. Beyond this, they should also offer unique features and an easy-to-use interface.
The following tools best match these requirements and will serve you well:
1. Sprout Social
The most popular of these tools is Sprout Social. Apart from scheduling posts, it also gives you reports on your contents performance. With its extensive functionality, you can use it to manage a company’s Facebook and X accounts with ease.
Key features:
- Creates chatbots
- Alerts you to reviews
- Assesses the performance of social media ads
- Reports on brand reputation and competitors
Price: Free trial for 30 days / $199 – $499 per month/custom
2. Sendible
If you need to manage a large number of posts, Sendible is a good option for you. It allows you to mass publish and queue posts. With the permission options, you can also control who in your team has access to collaborative tools.
Key features:
- Schedules a month ahead
- Reports on traffic from platforms to your website
- Calculates optimal posting times
Price: Free trial for 14 days / $29 – $750 per month
3. Agorapulse
If you are looking for basic yet effective social automation, you should use Agorapulse. It scales well, making it perfect for teams of any size. Plus, you can use it on your phone
Key features:
- Manages your messages
- Improves your posts
- Reports on your and your competitors’ performance
Price: Free trial for 30 days / $49 – $199 per month/custom
4. Hootsuite
Hootsuite is especially useful if you want to monitor your competition and engage with your audience. Using its search feature will allow you to find followers and create a community.
Key features:
- Suggests image captions using AI
- Aggregates your inboxes onto one platform
- Reports on your audience
Price: $99 – $739 per month
5. Buffer
Buffer is the top automation tool for social media campaigns. It analyzes your campaigns so you can verify that the investment you made into an advertisement is effective.
Key features:
- Tracks your post-performance
- Curates content for you to share
- Intuitive interface
Price: Free / $6 – $120 per month
6. ContentStudio
This tool specializes in optimizing your social media content. In particular, it informs you of trending content and facilitates you sharing your preferences with your audience.
Key features:
- Allows you to assign conversations
- Gathers information on your followers
- Has a Chrome extension
Price: Free trial for 14 days / $25 – $99 per month
7. Brand24
Brand24 has built a reputation for its thorough automated social media reports on brand sentiment. Therefore, you can use it to manage how your audience perceives your brand.
Key features:
- Analyses the positivity of brand mentions
- Exports reports
- Analyzes your content performance
Price: Free trial for 14 days / $79 – $399 per month
8. SocialPilot
SocialPilot is the best tool for bulk-scheduling. At the maximum, you can schedule 500 posts, freeing you to work on other tasks in the extended future.
Key features:
- Schedule irregular reposts
- Uses Really Simple Syndication to find noteworthy content
- Reports on your social media performance
- Stores content for future use
Price: $30 – $200 / custom
9. Tailwind
Tailwind is a niche tool perfect for those that primarily use Pinterest. Furthermore, its optimizing caption and hashtag abilities make it an outstanding automation booster.
Key features:
- Creates social media strategies
- Suggests content
- Measures brand sentiment on social media platforms
- Schedules posts at optimal times
Price: Free / $19.99 – $79.99 per month
10. CoSchedule
CoSchedule is a tool that specializes in posting social media posts according to your schedule. With it, you can plan when to release up to 365 in an instant.
Key features:
- Schedule repeated posts
- Reposts your best content
- Analyzes post performance
Price: $29 per month/custom
11. MeetEdgar
MeetEdgar is the ultimate refiner of automated content creation. It not only posts on your behalf, but it also takes posts, rewrites them, and reposts them. This ensures you always have fresh content on your accounts.
Key features:
- Organizes your content
- Automatically posts content
- Schedules your posts
Price: $29.99 or $49.99 per month
12. Oktopost
With Oktopost, you can leverage artificial intelligence to quickly create content. It also uses artificial intelligence technology to assess your brand’s mentions across social media platforms.
Key features:
- Filters posts by topic
- Gathers information on relevant profiles
- Tracks your posts’ performance
- Builds a database that you can use for leads
Price: Demo / Custom
13. Loomly
If you want to manage your social media content and advertisement with one tool, you should consider Loomly. It even allows you to create campaigns and boost your posts.
Key features:
- Guides you on effective content creation
- Notifies you of changes and comments on your content
- Analyzes all of your social media posts
Price: Free for 15 days / $35 – $359 per month/custom
14. IFTTT
As its name suggests, IFTTT uses ‘If This, Then That’ content automation software. This rule based software allows you to automate actions depending on your choices. For instance, you could make a rule that one post on Instagram automatically triggers one on Facebook yet one on Facebook gets posted to X.
Key features:
- Cross-post across platforms
- Connects over 800 online services
- Generate hashtags
- Likes posts
- Monitors brand mentions
Price: Free
15. Later
Specifically designed to work with Instagram, this tool will help you manage your posts. Unlike most of the tools in this list, it also allows you to moderate comments.
Key features:
- Schedules organic content
- Manages comments
- Manages inbox
Price: $16.67 – $133.33 per month/custom
16. Post Planner
Interestingly, this is one of the few content automation tools that help you find content. In addition, it has most of the scheduling features you can expect from this type of software.
Key features:
- Offers stock photos
- Reveals performance data
- Allows you to reuse custom post queues
Price: $39 per month for 10 accounts
17. Iconosquare
When you need to better understand your audience, you should use Iconosquare. It analyzes your audience to reveal how you can best engage with them.
Key features:
- Collects data on competitors
- Displays data in charts, tables, and graphs
- Automates report generation
Price: $49 or $79 per month/custom
18. Crowdfire
For those that have an ineffective presence on X, using Crowdfire can help you focus on active users. It does so by identifying inactive accounts and suggesting posting times for interaction.
Key features:
- Curates content for resharing
- Manages your inboxes
- Calculates optimal posting time
Price: Free / $7.48 – $74.98 per month
19. SocialBee
Using Really Simple Syndication (RSS) technology, SocialBee finds relevant content for you to use on your social media. You can then share this interesting information with your audience.
Key features:
- Allows automated post-deletion
- Automates reposts
- Identifies well-performing posts
Price: $29 – $99 per month
20. NapoleonCat
Lastly, NapoleonCat stands out as a social media moderation tool. With it, you can offer customer support, monitor comments, and even collaborate on posts.
Key features:
- Filters spam
- Reports on the distribution of content
- Allows for varied responses
Price: $27 – $465 per month
Bottom Line
As we have established, Sprout Social, Sendible, and Agorapulse are the best automation tools for social media in 2025. They excel in the core functionalities: Scheduling posts, posting content, and providing data on performance. Other notable tools include SocialPilot and its bulk-scheduling and Later with its comment manager.
If you are looking for a free alternative, IFTTT is one of the best options. It is completely free. Likewise, Buffer, Tailwind, and Crowdfire all have free plans.
Out of these tools, tell us in the comments which ones you have tried and how useful they were.
