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Like all forms of media and entertainment, podcasting is much more than just the sharing of stories, ideas, and creativity–it is also a major business. This business model of podcasting is a shared revenue stream between a podcast platform, advertisers, and the earnings of the podcaster. But there are many variables and categories of podcasting as a business that is important to grasp. So what is the business of podcasting?

Do you still find yourself wondering what exactly a podcast is? Are you interested in creating a podcast and have no idea where to begin? Are you struggling with the basics of podcasting and trying to understand how podcasts rank or become monetized? If so, you are not alone with these questions since podcasting is both a popular trend and a dynamic financial enterprise with a fine line between success or failure. But what are the basics of podcasting?

There are thousands of podcasts you can choose to listen to in nearly endless amounts of different categories. Most listeners typically know the topic they want to search for, but you can just as easily search for podcasts that match your current mood and vibe. But it is not uncommon to feel overwhelmed and indecisive when confronted with an ocean of different options. With this in mind, how do you decide which podcast to listen to?